Man, you know what goes great with this?
This:
DUH.
I mean, it makes perfect sense: when you’re balls-out gurning, getting fucking amped to Superstar DJ Tiesto or Paul Oakenfield or DJ A.M? too soon! whoever the kids listen to these days at the Raves, you totally want a hot, fresh, stone-baked pizza.
That’s why, when a press release with the following headline hit the RES inboxes, we collectively sighed contentedly, knowing that the world finally makes sense:
DT: SEPTEMBER 16, 2009
FR: xxxxxxxxxxxxxxxxxxx
SUB: INFECTED MUSHROOM TEAMS WITH SOUTHEAST PIZZA CHAIN MELLOW MUSHROOM FOR SPECIAL PROMO LAUNCHING PIZZA AND MUSIC
No, folks, Ishkur did not make this up, THAT Infected Mushroom, as in the Israeli trance band, has teamed up with a fucking southeastern pizza place.
I wish I could do anything but quote this release directly TO you, but man, I can’t write stuff this good:
On September 29, a joint campaign between the unstoppable Los Angeles electronic-rock outfit INFECTED MUSHROOM—whose new album LEGEND OF THE BLACK SHAWARMA was just released September 8 via Perfecto Records—and Mellow Mushroom, the bohemian-chic Southeastern pizza chain, will introduce a double mushroom promotion that will excite both your taste buds and your ears.
Starting on that day, Mellow Mushroom’s patrons will get a taste, as the pizzeria debuts a special “Legend of the Black Shawarma” pie topped with shawarma. Select outlets of the Southeastern chain–known for their unique pizzas and fun, energetic atmosphere–will be sending out their pies in specially stickered boxes and distributing flyers promoting the event and pointing customers to www.infected-mushroom.com/mellowmushroom, where they’ll be able to access a free download.
It’s a perfect match for both Infected Mushroom and Mellow Mushroom. According to the band’s AMIT “DUVDEV” DUVEDEVANI, the new album was originally inspired by their favorite foods; “there’s a lot of material about getting your grub on,” he added. Helping the band out on the album are other musical epicureans, including Korn’s Jonathan Davis, Jane’s Addiction’s Perry Farrell and superstar DJ and electronic musician Paul Oakenfold, who produced. And Mellow Mushroom has built a reputation for food and attitude that distinguishes them from your average pizza place.
In the words of Hacks: “I DID NOT REALIZE SUPERSTAR DJ AND ELECTRONIC MUSICIAN PAUL OAKENFOLD WAS INVOLVED!”
Yeah, uh, I’m going to go for the obvious joke here…apparently the pizza place that’s always stone baked is going to be, um, uh..
..
..
……..converting vegetarians.
